The experience your clients have when they walk through your office doors may well determine not only if they return, but also if they’ll refer others to you.
As Jay Reeves points out in his post, The Secret to Making Your Practice Bloom:
“In study after study, consumers of all types – including those who purchase legal services – make it clear that they want a pleasurable experience in addition to a positive outcome.
They want to be listened to. They want to be treated with honesty and dignity. They want to be reassured and guided.
None of these needs are tied to an end result. They are linked to the journey, not the destination.”
Reeves offers five practical tips to create a positive client experience and follows up with even more reader-generated takeaways in Readers Write About Client Experiences – Good and Bad.
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